1. the community of fans, or the community of fans around a particular property ("Harry Potter fandom").
2. the state or condition of being a fan of someone or something.
Outdated rating systems make us think about audiences as numbers, not as communities or individuals. Chaotic Good's Fanalytics™ helps you get to know your audience on a deeper level. We're able to identify key behaviors and consumption patterns and transform them into actionable strategies.
“What we've learned over time is: it's not who they are in a superficial sense – like gender, age, even geography. It's not even what they tell you. It's what they do.”
-Todd Yellin, Netflix's VP/Product Innovation
You don't need more data, you need more information. Our research & insights team uses both quantitative and qualitative methods to analyze data. By listening to fans, learning what motivates them, and tracking where they converse online, we can map the unique ecosystem around your entertainment property.
We create Fan Maps™ to show you who your fans are and what drives them. We create Heat Maps to show you where they are congregating, and then Community Density Maps, precisely outlining what fan types are driving the conversation and where.
We even apply these same methods to learn about audiences for a new property—audiences that don't exist yet. We can help you target and seed the beginnings of a new fandom.