We turn Intellectual Property into Franchises.
We turn Brands into Studios.


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1. the community of fans, or the community of fans around a particular property ("Harry Potter fandom").
2. the state or condition of being a fan of someone or something.


Outdated rating systems make us think about audiences as numbers, not as communities or individuals. Chaotic Good's Fanalytics™ helps you get to know your audience on a deeper level. We're able to identify key behaviors and consumption patterns and transform them into actionable strategies.


“What we've learned over time is: it's not who they are in a superficial sense – like gender, age, even geography. It's not even what they tell you. It's what they do.”

-Todd Yellin, Netflix's VP/Product Innovation


You don't need more data, you need more information. Our research & insights team uses both quantitative and qualitative methods to analyze data. By listening to fans, learning what motivates them, and tracking where they converse online, we can map the unique ecosystem around your entertainment property.

We create Fan Maps™ to show you who your fans are and what drives them.  We create Heat Maps to show you where they are congregating, and then Community Density Maps, precisely outlining what fan types are driving the conversation and where. 

We even apply these same methods to learn about audiences for a new property—audiences that don't exist yet.  We can help you target and seed the beginnings of a new fandom.


Franchise Lab™

The Chaotic Good Franchise Lab™ is a paid non-exclusive fellowship and collaborative year-long venture for five established writers and content creators from diverse backgrounds to take original ideas and learn how to architect a story universe that can live across multiple platforms.

Creatives will be taught Chaotic Good’s proprietary approach to developing franchises and will be financially and creatively supported throughout the year to each produce five original “worlds." This a unique opportunity for story-tellers to branch out beyond their core area of expertise, be it film, TV, games, or comics, to build rich story universes engineered to holistically spread across platforms.

Places for the 2016 pilot program are full, but if you would like to register your interest in the next Franchise Lab™ then please submit your email below and further information will be sent to you as it becomes available. 

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Chaotic Good Studios
Los Angeles, CA 

T: 1 213 529 1011

E: info@chaoticgoodstudios.com